Artist: Jake Minch
Client: Mercury Records
Creative Direction & Design
Project: George Album Campaign


Album Cover (Photographed by Adali Schell)


Press Photos (Photographed by Adali Schell)


Physical Packaging (Designed by POND Creative)


Tour Admat (Designed by Leo Horton)


Merch (Illustrations by Leo Horton & Jake Minch, Layout by POND Creative)



“Fingers and Clothes” Music Video (Directed by Rhys Scarabosio & Shannon Lyons)



“Changed Things” Music Video (Directed by Rhys Scarabosio & Shannon Lyons)



Karaoke Lyric Videos (Shot by SPRNVA)



Interactive Drawing Website (Designed by POND Creative)